Personal Information We Collect
We collect personal information at every guest interaction or touch point. In conducting our business, we may collect the following personal information:
- mailing address
- billing address
- email address
- phone number
- information related to your visit
- country of residence
- payment information, such as your payment card number and other card information, as well as authentication information and other billing and account details associated with mobile billing
- participation in a membership or loyalty program
- marketing and communication preferences
We collect additional personal information during the registration/check-in process, including such information as may be required by law. We also use closed circuit television and other security measures at our property that may capture or record images of guests and visitors in public areas, as well as information related to your location while on our property. We may also use closed-circuit television and other technologies that record sound or video for the protection of our staff, guests and visitors at our property where permitted by law.
If you choose to participate in any of our sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, status updates, photos, activities, interests, check-ins, and friends list. We may also allow you to enter into contests to provide photos, such as of your stay with us, which you may share with your connections on social media for votes, shared offers or other promotions.
In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from Other Information we collect.
Use Of Personal Information Collected About You
We use your personal information with your consent to manage our contractual relationship with you and/or because we have a legitimate interest to do so. Such use includes the following:
- To provide the services you request. Such services may include:
- To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages, to assist you with your time with us.
When you visit and interact with our website and mobile application, we collect other information that does not directly identify you about your use of the site, such as a catalog of the site pages you visit, and the number of visits to our sites (“Other Information”). We use Other Information, as well as data received from third parties, to deliver you email, online and mobile advertisements.
We collect Other Information in a variety of ways:
Your browser or device.
We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, and internet browser type. We use this data to ensure that our website and mobile application is functioning properly.
Your use of our mobile application.
We collect certain data when you download and use our mobile application, such as usage data, the date and time the application on your device accesses our servers and what data and files have been downloaded to the application based on your device number.
We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on our website or mobile application, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data and to personalize your experience while using our website and mobile application. We also gather statistical data about use of our website and mobile application to continually improve design and functionality, understand how they are used and assist us with resolving questions.
If you do not want data collected with cookies, you can learn more about controlling cookies at: http://www.allaboutcookies.org/manage-cookies/index.html.
You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on the cookie preferences button at the bottom of this page. If, however, you do not accept cookies, you may experience some inconvenience in your use of our website or mobile application.
Pixel Tags and other similar technologies.
We collect data from pixel tags (also known as web beacons and clear GIFs), which are used to, among other things, track the actions of users of our website and mobile application (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of our website and mobile application.
Your IP Address.
We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses our website or mobile application, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer our online services. We also may derive your approximate location from your IP address.
The term “sensitive information” refers to information related to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life, sexual orientation, genetic information, criminal background, and any biometric data used for the purpose of unique identification. In some jurisdictions, mobile phone numbers, location data, and information contained on identity documents also are considered sensitive information. We do not generally collect sensitive information unless it is volunteered by you or unless we are required to do so pursuant to applicable laws or regulations. We may use health data provided by you to serve you better and meet your particular needs (for example, the provision of disability access).
Personal Information From Children
We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.